Lead Response System for trades

Reply in 60 seconds.
Never lose a job.

You're on a roof, under a sink or up a ladder. Your phone isn't. Every quote request and missed call gets an instant reply, lands in your pipeline and gets followed up until it books.

Works with your current website Missed-call text-back Set up for you
Replied in 0:41
MT
Mike TurnerNew enquiry · Roof leak
Missed call · 14:02
Hi Mike, sorry we missed your call, we're on a job right now. What can we help with? Or book a free roof inspection here: summit.co/book14:02 · sent automatically
Leak over the back bedroom after last night's rain. Can someone look this week?14:05
Sorry to hear that, Mike. Pick any time that suits and we'll come out: summit.co/book14:05 · sent automatically
Booked Thursday 10am, thanks!14:09
Estimate booked · Thu 10:00Added to your pipeline. You were never off the roof.

Example from our demo build for a fictitious roofer, Summit Roofing Co.

Built for

Roofers Plumbers Solar installers Builders Landscapers Electricians Heating & air Painters Windows & doors
The problem

Most enquiries go cold before anyone replies.

When someone needs a roofer, a plumber or an electrician, they message three of you. The first one to get back usually gets the visit. Here's what the research says about speed.

42 hrs

Average time companies took to reply to an online enquiry. 23% never replied at all.

Harvard Business Review, "The Short Life of Online Sales Leads" (2011), audit of 2,241 US companies. Source
21×

More likely to qualify a lead when you call back within 5 minutes instead of 30. The odds of reaching them at all were 100× higher.

Lead Response Management Study, Dr. James Oldroyd with InsideSales.com and MIT (2007).
62%

Of calls to small businesses went unanswered in one 30-day study. Every one of those is a job someone else can win.

411 Locals (2016), 85 small businesses monitored for 30 days. Source
Speed test

You vs. the system, on a busy week.

Set it to match your business. We replay a week of enquiries and time every reply: yours while you're on the tools, and ours in under 60 seconds.

Calls, website forms and messages together.
Share of the working day you can't pick up or reply: on a job, driving, quoting.

You, average reply

-
-

RoccaSystems, every reply

under 60s
Day or night, weekends included.
Enquiries answered within 5 minutes
You-
System100%
Enquiries a week waiting over an hour
You-
System0
Jobs a month waiting over an hour
You-
System£0

How long each enquiry waits for a reply

You
System

Replay: this week's first enquiries Times are illustrative

How the model works: enquiries arrive Monday to Sunday, mostly in working hours, with some in the evening and at weekends. While you're on the tools you reply at your next break (around 10:30, 13:00 and 16:00), at the end of the day, or the next morning, depending on your choice. Outside working hours (7:30 to 18:30, Saturday until 13:00) you reply the next working morning. The system reply is timed at its target of under 60 seconds. Why the one-hour mark matters: replying within an hour made companies nearly 7× as likely to qualify the lead (Harvard Business Review, 2011). "Jobs left waiting" is the value of those enquiries, not a forecast of lost revenue.

Try it yourself

Don't take our word for it. Time our reply.

This form runs on the same system we set up for trades. Fill it in, then check your inbox.

  1. 1Leave your name, email and trade.
  2. 2Start counting.
  3. 3Our reply lands in under 60 seconds, the same way it would for your customers.
How it works

From enquiry to booked visit, without you lifting the phone.

One system behind your website and your business number. You keep working, it keeps the conversation going.

1

An enquiry comes in

A quote form on your website, or a call you can't pick up.

Any time, any day
2

Instant reply

A text and an email go out in your business name, with your booking link.

Under 60 seconds
3

You're alerted

The lead lands in your pipeline and you get an alert with the details, so you know who to ring first.

Nothing slips
4

Follow-up until it books

If they go quiet, friendly follow-ups go out on day 1, 3 and 7. They stop the moment someone replies or books.

Stops on reply
New→Contacted→Estimate booked→Quote sent→Won→Job done
What you get

Everything you need to answer first.

Set up and run for you. No new software to learn, no staff to hire.

Missed-call text-back

Can't pick up? The caller gets a text straight away, so they don't ring the next roofer on the list.

Instant reply to web enquiries

Every quote form gets a text and email in under 60 seconds, written in plain UK English with your name on it.

Follow-up until they book

Day 1, 3 and 7 reminders for people who go quiet. Stops automatically when they reply.

Pipeline and owner alerts

See every lead from New to Won in one place, and get an alert the moment a new one comes in.

Google review requests

When a job is marked done, the customer gets a polite text with your review link. More reviews, more trust.

Free website or redesign

No site, or one that needs a refresh? A one-page site is included, wired straight into the system.

See it working

Watch a lead get answered, start to finish.

Seventy seconds on what happens when a customer gets in touch: the instant reply, the follow-ups, the alerts, and everything that comes with it.

The business and phone numbers shown are fictitious.

Simple pricing

One setup. First month included.

One setup fee covers the build, the testing and your first month running. After that, one simple monthly fee keeps it going. No trial, no tie-in: cancel any month.

  • Set up for you, nothing to install
  • Messages written with you before go-live
  • You deal with Ignacio directly
Book a free 30-min call

Questions trades ask us

Do I have to change my phone number?

No. You keep your mobile. We set up a business number that rings through to you, so any call you miss gets a text back straight away.

Will it sound like a robot?

No. The messages are short, plain and in your business name, and we agree the wording with you before anything goes live.

What happens when a customer replies?

Their reply comes straight to you with an alert, and the automatic follow-ups stop. You take the conversation from there.

Do I need a new website?

No. We connect the quote form on your current site. If you don't have one, or yours needs a refresh, a one-page site is included free.

Book a call

Stop losing jobs to whoever replied first.

A free 30-minute call. We look at how enquiries reach you today and show you the system running. No obligations, just an honest conversation.